- Responsibility for global product strategy and market entry and business model strategies by evaluating customer requirements
- Support of product development process in cooperation with the technical departments
- Close cooperation with sales department supporting with Cost-of-ownership calculations, project feasibility studies etc.
- Representative of the products, being in charge internally as well as externally with manufacturers, suppliers and customers, product presentations
- Continuous monitoring, analysis and evaluation of the market and competition
- Cyclic reporting to the technical superior (schedules, progress, success, events, competition scoops etc.)